Unlocking Customer Insights: Harnessing API for Behavioral Analysis

The article discusses how combining APIs (Application Programming Interfaces) and EDA (Event-Driven Architecture) enhances digital business transformation. While APIs are crucial for exposing business capabilities, EDA fills their gaps by enabling real-time data sharing and improving flexibility. The case of Roche shows how integrating both approaches accelerates market entry, improves data accessibility, and supports various business needs. This unified strategy is key for businesses aiming to fully unlock their digital potential and stay competitive.

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